Update on Non-Traditional Marks in Japan- by Shunji Sato of TMI Associates


Introduction                                       Pursuant to the amendment of the Trademark Act, Non-Traditional Marks (NTMs) were introduced to Japan from April 1, 2015, and sounds, motions, positions, holograms and colors, became newly protectable. On October 27, the Japan Patent Office (“JPO”), published its first examination results for these NTMs.

  • Number of Applications for NTMs                                                       According to data published by the JPO, the total number of applications submitted up to October 23 are as follows.






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